Positioning by Al Ries and Jack Trout: An Overview
Positioning by Al Ries and Jack Trout has been an iconic marketing book since its first publication in 1980. For over...
Permission Marketing by Seth Godin: An Overview
The concept of permission marketing was popularized in 1999 by renowned business writer and marketer Seth Godin in his...
The Tipping Point by Malcolm Gladwell: An Overview
Malcolm Gladwell's The Tipping Point is a bestselling business management book that looks at the phenomenon of how small...
